Revealed! - British Fashion Council - Fashion Fund Shortlist 2014

The British Fashion Council – ‘Fashion Fund’ which is excellently supported by Burberry, Clothing at Tesco, Debenhams, Harrods, Paul Smith, TOPSHOP and VOGUE gives one lucky designer a lucrative  mentoring support programme over a 12 month period, plus a generous  £200,000 in order to boost their profile and elevate their business.

Designers in the running for this much sought after spot include Emilia Wickstead, House of Holland, Mary Katrantzou, Osman, Peter Pilotto, and Zoe Jordan. Who gets your vote? It’s a tough one to choose! Such diverse designers but equally deserving of winning in terms of talent and design ability. High profile fashion guru Alexandra Shulman, who is the Editor of British Vogue and Chair of the Fund Committee has commented on the shortlisted candidates, to which she was very pleased with.

London based designer Henry Holland of ‘House of Holland’ definitely appeals to the younger, quirky crowd with iconic slogan t-shirts featuring tongue-in-cheek titles which cause controversy and street wear inspired prints on casual pieces.



House of Holland slogan T-shirts

Greek designer, Mary Katrantzou appeals to CarrieMe for bold colour and cool digital prints. The way in which Mary manipulations colour and pattern is spot on!

Mary Katrantzou S/S 2014

Zoe Jordan is a dark horse in with a running, a relatively new designer who launched her first collection in 2011. Zoe is one to watch, her signature style of slightly androgynous silhouettes with girly finishing's are easy to wear pieces with an edgy vibe.

Zoe Jordan A/W 2013

 

This prize is in its fifth year and will celebrate the 25th birthday of the British Fashion Council, the winner will be announced on January 28, 2014. This must be a very exciting time for these rising fashion stars. Keep posted for another blog on the results!