Great marketing tips from the experts at Marketing Live Week Conference held on Wednesday and yesterday at Grand Hall in Kensington Olympia, from such big names as Coca Cola, Lexus, Diageo, Nokia and more.
My favourite example was Coca Cola's latest campaign collaborating with the famous French designer Jean Paul Gaultier. Designing a limited edition run of bottles this changed the perception of Diet Coke and made it a fashion statement. Was this the first time Coca Cola ever changes the look of their bottles? Hmm... Buy one exclusively at Harvey Nichols!
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Jean Paul Gaultier for Diet Coke
www.fashionschooldaily.com |
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Coca Cola' Diet and Light Coke collection by Jean Paul Gaultier
www.lesmarquesetmoi.fr |
Other useful tips included:
- Have a bold vision and high standards (Diageo)
- Give your users what they want to know, not what you want to tell them (Lexus)
- When you create ideas, make sure they are sharable and scalable (Nokia)
- In this global world, ideas need to be cross-cultural ie express and work well in different cultures (Nokia)
- Have a neat and organised website and use multilingual payment pages (IMRG)
- Your customers will reward you for taking risks (Diageo)
There were also numerous stands from suppliers of Online & Data Marketing, Customers Loyalty & Motivation, and Insight so it was a busy day!
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Marketing Live Conference
Kensington Olympia, London |
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Marketing Live Conference
Kensington Olympia, London |
The event was certainly a great learning experience - with plenty of new ideas and way of using technology to help get the message direct to your customers. Don't worry if you missed it this time, make sure you book in for next year!
I actually enjoyed reading through this posting.Many thanks.
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