Showing posts with label Harvey Nichols. Show all posts
Showing posts with label Harvey Nichols. Show all posts

Wednesday, 25 December 2013

Stay ahead of the fash-pack - tips to shopping in Boxing Day sales

Hitting the shops this Boxing Day to see what the retailers have on offer? Good choice!

Usually, Boxing day and January sales feature current season markdowns but occasionally retailers also take out left over Summer stock to get sell off. Fashion trends tend to follow a pattern so it’s likely that some on-trend pieces for summer 2013 will be back in style for 2014.

Think tactically before hitting the shops. Department stores are a good idea as everything can be found under one roof. Head to Harrods in London for great designer discounts up to 60% off, this sale starting at 10am on Boxing Day and running throughout January 2014. For more designer bargains head to Harvey Nichols who will feature up to 50% off in store.

Can’t be bothered bashing through the crowds? Try theoutnet.com, who had a massive 70% off attractive designer goodies for Boxing Day last year, we predict the same this time round.

Preparation is key! Make a list of items you need for next season and bear in mind the following trends for S/S 2014:

Metallic clothing, metallic leather accessories, or pieces with a sheen and light reflecting surfaces. These kind of textures were popular on Catwalks for S/S 14. Look for sugary pastels - pale pink and baby blue on metallic surfaces. This trend shown on David Koma, Preen, Felder Felder and Burberry Prorsum. If you’re after a brand spanking new bag, something along the lines of the shiny Anthropology satchel for S/S will do the trick.
Cacharel, Felder Felder and Philosophy satchel
Another fabric to look for is lace. Pastel shades in lace like Burberrys or vibrant juicy pops of lace and croquet like L’Wren Scott or Bora Aksu’s collection.
Bora Aksu, Burberry and L'Wren Scott
Fringing detail on clothing and bags were large on the Catwalks, CarrieMe’s favourite were these Gucci bags!
Gucci S/S bags
Finally, we predict Japanese inspired silhouettes such as kimono shapes for sophisticated S/S style.

L'Wren Scott and Gucci S/S 2014
Have fun finding amazing bargains this Boxing Day, CarrieMe would love to see your top finds and hear how you got on! For more S/S Inspiration, click on our - Pinterest Page or Polyvore.

Friday, 29 June 2012

Marketing Tips from CarrieMe who attended MarketingWeekLive Conference 2012

Great marketing tips from the experts at Marketing Live Week Conference held on Wednesday and yesterday at Grand Hall in Kensington Olympia, from such big names as Coca Cola, Lexus, Diageo, Nokia and more.

My favourite example was Coca Cola's latest campaign collaborating with the famous French designer Jean Paul Gaultier.  Designing a limited edition run of bottles this changed the perception of Diet Coke and made it a fashion statement. Was this the first time Coca Cola ever changes the look of their bottles? Hmm... Buy one exclusively at Harvey Nichols!

Jean Paul Gaultier for Diet Coke
www.fashionschooldaily.com

Coca Cola' Diet and Light Coke collection by Jean Paul Gaultier
www.lesmarquesetmoi.fr

Other useful tips included:

  • Have a bold vision and high standards (Diageo)
  • Give your users what they want to know, not what you want to tell them (Lexus) 
  • When you create ideas, make sure they are sharable and scalable (Nokia)
  • In this global world, ideas need to be cross-cultural ie express and work well in different cultures (Nokia)
  • Have a neat and organised website and use multilingual payment pages (IMRG) 
  • Your customers will reward you for taking risks (Diageo)

There were also numerous stands from suppliers of Online & Data Marketing, Customers Loyalty & Motivation, and Insight so it was a busy day!

Marketing Live Conference
Kensington Olympia, London

Marketing Live Conference
Kensington Olympia, London
The event was certainly a great learning experience - with plenty of new ideas and way of using technology to help get the message direct to your customers.  Don't worry if you missed it this time, make sure you book in for next year!