Thursday, 28 July 2011


Preparing for the Harrogate Home and Gift Exhibition, which is a lovely trade show for shop owners that lasts 4 days and has over 900 exhibitors, we used our combined creative flair to create a stand full of colour and texture to help us stand out - hard work but fun!

In the days before the show, back in the office Sarah used colour and texture to inspire her design of the CarrieMe mannequinn. With a corset of CarrieMe brochures and a skirt made up of different colours of soft silk, draped with pearls, she highlighted how stylish yet practical the CarrieMe collection is by literally hanging the products off the mannequinn.

When we got to Harrogate (4.5 hours drive from London) the five of us had to create a unique and eye-catching stand ... it started off slowly with boxes and mess everywhere, and the torrential rain didn't help as we ferried everything from the van to the stand!

Slowly with the bright backdrop and the images going up, we could see the ideas we'd develop in the office finally realised.

Day 2 saw the stand transformed as put up the lighting, built the cabinets, lay down the carpet and then had all the fun of creating the display to highlight our new launches: the Mobile Finder - to help us all avoid missing those important calls; and the Vintage bag hook - a modern twist of colour with delicate white pearls.

The bright backdrop and the mannequin placed as our centrepiece, really caught the eye of passersby (as did the Quality Street bowl of sweets on the side table!) ... and by using lots of lighting and mirrors, not only did we manage to make the stand look bigger and inviting but also reflected all the vibrant colours and products.

Being a London inspired brand, we also took a little bit of London with us - the traditional red bus, London newspapers, oyster card and tube map.

Roberta, Camille and Anya, made some fantastic videos of the CarrieMe photoshoots and product shots which we played on our Plasma screen during the exhibition, but I guess its the products that took centre stage and looked stunning in the counter display stands.

Overall it was great fun and a success for CarrieMe with new stockists around the country adding to our growing roster.  I met some really great people and look forward to going to the Autumn Fair in Birmingham and Top Drawer in London in September - hopefully see you there!
The CarrieMe team from left: Carrie, Sean, Camille, Sarah and Veni (Anya joined us on Monday)

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