Thursday, 18 August 2011

London - the new No1 fashion hot spot

It’s been tough living in London of late, I don’t want to dwell on why, so its good to see that our trendy fashion scene has been recognised and has improved our global rankings.

London Fashion Week (London Evening Standard)
Global Language Monitor’s recent study that revealed London as the No 1 fashion hot spot, beating New York, Paris, Milan and somewhat surprisingly, Los Angeles came in 5th.  The rankings were calculated by tracking trends in print and social media.

There were two keys reason behind London’s rise to the top, and I’m a huge admirer of both. 

Firstly Kate Middleton (now the Duchess of Cambridge) has developed into a fashion superstar overnight.

The new Duchess of Cambridge (Daily Mail)
Pure elegance (Daily Mail)

Over 3m people were glued to the royal “I do” … as I tweeted earlier this week, people have gone crazy about her wedding dress designed by Emma Burton, with the Peacocks copy selling out in just one hour!
...and ever since, everyone is commenting on her elegant style.

The second major influence was the late Alexander McQueen – a fashion legend.  

Alexander McQueen (TeamPeterStigter)
Alexander McQueen (TeamPeterStigter)

His quirky unique use of shape, texture and colour was inspirational and captured my imagination and the whole world.  Although he died under tragic circumstances, his name and brand live on and like all great artists, his work will always be an inspiration to young fashion designers.

Being based in the heart of London and working in fashion, I’m so delighted and proud of this news that I’ll be publishing a new blog in 12 parts during the year, which will highlight London fashion hot spots, so watch this space!

And don’t forget to follow us on Twitter and Facebook to get all the latest fashion updates.

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